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Lead Generation Strategy

 

Are you feeding your sales beast and engaging your reps? According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. While marketing enables sales as a whole, lead generation provides the fuel for sales success. Investing in additional sales resources before the leads to support growth are in place only leads to similar results at a higher cost. Worse yet, it leads to lack of success with kills sales mojo. Engaged sales reps deliver 33% more revenue. Unfortunately, 70% of sales reps are not engaged.

 

SOAR partners with you to deliver predictable lead generation strategies within your budget. From no budget to significant, SOAR delivers multi-touch, integrated strategies that leverage proven techniques to fill your funnel and drive growth.

Deliverables

  • Quarterly Lead Generation Plan - Fully executable plan to budget that Includes strategy, themes, and mediums used in an integrated marketing plan. Encompasses digital, outbound, nurture, social, and event strategies integrated around key quarterly themes.

Process

  • Strategy and Resource Review

  • Medium and Message Session

  • Research

  • Draft Plan Review and Revision

  • Budget Confirmation

  • Final Plan Presentation

Value

  • Decrease cost per lead

  • Increase lead generation ROI

  • Ensure sales reps have enough deals to make number

  • Deliver high quality leads at low to no cost

  • Increase sales engagement, and delivery in turn