SOAR is a proven sales optimization firm that partners with executives and sales leaders to formalize how and why they win into company specific sales strategy, process, and enablement that accelerate sales growth in a predictable, scalable fashion without requiring additional time and resources.
Founder and CEO
Eric has spent the last 15 years creating, implementing, and executing process in successful, high growth sales and marketing organizations. He was an early employee at GoldMine Software (now FrontRange Solutions) where he helped them grow to over 1 million users in 5 years, and then moved on to help Neverfail Inc grow from 0 to $20m in revenue in it's first 3 years. In 2010, Eric joined the executive team at ReachForce where he lead sales to 100% growth year over year and a funding round while transitioning from a services company to a software company.
Returning to Neverfail in 2012 as VP of Global Sales & Marketing, Eric lead the team out of a sales decline and into 5 quarters of quarter on quarter and year on year growth, while decreasing cost of sales significantly. The common theme along the way was the ability to quickly identify how and why a company wins, put a process in place to ensure repeatable success, and align CRM and Marketing Automation technologies to the process - ensuring consistent delivery, success and reportability. Eric lives in Austin, TX with his Wife and 3 children.
Bruce has spent the last 25+ years driving consistent sales success in high growth technology companies. He helped Laser Precision grow from $1 million to $40M, leading to an acquisition by GreatNordic. Recruited to Digital Lightwave, he restructured sales and drove growth from $200,000 to $2M per month in less than 6 months, enabling an IPO. Later, he was recruited to EXFO as the VP of North American Sales where he helped to raise $209M on an IPO roadshow team while growing region revenue from $12M to $120M through the global Telecom downturn.
Next, Bruce became the VP/GM Americas for Anritsu where he turned around a 4-year sales decline by delivering 30% growth (reaching $180M) in the first year. He was then recruited to LitePoint as the SVP of Global Sales and Service where he turned declining sales into 9 consecutive record quarters going from $6M to $40M annually and a successful Private Equity purchase. Then at Tait, he led North American Sales to 7 times the number of multimillion wins year over year against a dominant 80% market share leader. Bruce is currently the VP Sales, Americas at Reflexis - the SaaS global market leader that simplifies retail store operations and improves customer and associate engagement.
Be honest and accountable in everything you do
Have faith and trust
Enjoy what you do – Life is too short otherwise
Be passionate yet humble
Build an ecosystem around you
Have a life and purpose outside of work
Clarity over certainty - Don’t just dream, take action
Compete and deliver every day
You can’t control what happens, only how you respond
To fundamentally change the way effective sales management and execution occur in the next age of selling and drive tangible sales growth for tens of thousands of companies on the way.
To help sales leaders and executives capture the greatness that exists within their company, products, and teams, but is often hidden by busyness and short-term responsibilities. Then, structure that greatness into sales strategy, process, and enablement that drives tangible sales growth quarter over quarter and year over year without inhibiting their ability to sell and service customers.